Employment Opportunities

Lathallan School - Marketing and Communications Manager (maternity cover)

Full time 12-month maternity cover

Line Manager: Headmaster

Location: Brotherton Castle, Johnshaven

Lathallan is a co-educational nursery, day and boarding school for pupils from the age of 6months through to 18 years. Located within 60 acres of leafy grounds on the edge of the North Sea coastline, the school’s setting provides unrivalled outdoor learning opportunities and a spacious environment for pupils to explore. Watch this short film to get a sense of our school ethos.

This is an exciting opportunity for a skilled and motivated individual to take on a multi-faceted role and contribute to the day-to-day running of an award-winning independent school.

Lathallan School – Small Independent School of the Year 2021 – is seeking to appoint a Marketing and Communications Manager (12-month maternity cover) from March 2022.

The successful candidate will lead on all aspects of the Marketing Strategy to promote one of Scotland’s leading independent schools with a distinct focus on pupil retention and recruitment.

We are looking for a candidate with creativity, strong networking skills and an understanding of traditional, digital and emerging media channels. Given the need to produce engaging content to develop quality enquiries from prospective parents, photography, video-editing and design skills will be considered as being advantageous to the role.

The Marketing and Communication Manager will work alongside, and closely with, the Headmaster, Bursar, Admissions, and teaching teams.

The main duties of the role are:

Strategic

  • Working closely with the Headmaster and the Board of Directors to devise and implement a marketing strategy to assist the Admissions Officer in achieving pupil recruitment goals
  • Enhancing the reputation of Lathallan School as a leading school of choice across Scotland, the UK and overseas.
  • Regular analysis of marketing performance with metrics and support delivery of management reports with key marketing data and statistics.
  • Undertaking market and competitor research, benchmarking and analysis.

Communication

  • Developing and managing an annual programme of communications across digital, social and traditional media channels.
  • Responding to press enquiries and other external individuals and organisations.
  • Writing effective and engaging press releases and liaising with local and national media to increase awareness of Lathallan School and promote its values.
  • Creating a strong, positive social media presence across all our channels to truly reflect all that the school has to offer.
  • Positively managing communication channels between the school and all stakeholders.
  • Design and production of monthly parent e-newsletter, using Mailchimp.
  • Copywriting and website maintenance, using Wordpress.

Brand

  • Ensuring that brand consistency is maintained throughout all marketing activity in nature, style and content.
  • Overseeing the production of all branded materials, including but not limited to prospectuses, open day literature, event brochures, academic publications and newsletters.
  • Managing the school’s print and online advertising campaigns, and overseeing the schedule to ensure assets are supplied on time.

Events

  • Assisting with organisation and promotion of key marketing events (on-site and virtual), such as Open Days, school productions and concerts.
  • Developing events and engagement programmes with the local community, feeder schools and other partners, in order to promote the school.

Photography & Videography

  • Providing relevant photography and video content for website, social channels and marketing campaigns.
  • Ensuring pupil permissions are adhered to in accordance with the data protection rules.

Advertisement, Sponsorship and Strategic Partnership

  • Overseeing relevant sponsorships to ensure they deliver value and drive brand awareness.
  • Nurturing strategic partnerships which amplify brand awareness with target audiences.

Person specification:

  • Marketing or communication experience in a similar role and / or qualification.
  • Experience with websites, digital marketing and social media.
  • Excellent computer skills, with knowledge of the Adobe Creative Suite.
  • Experience in PR, internal and external communications.
  • Excellent written communication skills.
  • Ability to work to tight deadlines.
  • Organisation and time management skills.
  • Success driven and confident, hardworking and adaptable.
  • Ability to work unsupervised and as a member of the school team / family.
  • A positive approach to problem solving.
  • Ability to reflect and take on positive criticism – growth mindset.
  • Ability to zoom out and see the big picture to achieve agreed goals and know how to prioritise accordingly.
  • Outgoing and personable, with an ability to interact well with parents, staff and pupils.
  • Excellent telephone and face to face communication skills.
  • Budgeting experience desirable.

Application deadline: 07/02/2022

Expected start date: 07/03/2022

Salary: £32,000.00 per year

COVID-19 considerations: Twice weekly lateral flow testing.

Safeguarding: Lathallan School is committed to promoting the safeguarding of children and expects all its employees to share this commitment. Any job offer will be made subject to satisfactory checks with previous employers, including a PVG check with Disclosure Scotland.

To apply: Please forward a cover letter along with your CV and details of two references to office@lathallan.org.uk.

Lathallan School - Early Years Practitioner

Watch this short film about Lathallan Nursery to get a flavour of our ethos.

Lathallan Nursery is a place of opportunity where children can regularly engage in a range of imaginative and enriching experiences beyond the classroom. It is a place where children can be courageous and take risks, challenging themselves and each other to be the best they can be.

Strong positive, caring relationships based on trust and respect, are at the heart of our philosophy and our nursery provides a setting for children to develop long-lasting friendships within a safe, secure and welcoming environment indoors and outdoors.

Lathallan Nursery is part of Lathallan School and delivers high-quality education and childcare predominantly in the outdoors, for children from birth to 5 years within its sprawling 60 acre grounds.

An exciting opportunity has arisen for a skilled and highly motivated practitioner to join our professional, passionate and skilled team. You will be delivering adventurous, play-based educational experiences as part of our high-quality care and education.

Making the most of our expansive space, we are heavily outdoor learning-focused and are looking for someone who shares our excitement and enthusiasm for nature. Learning is inspired and led by the children exploring the rich, natural landscapes of our environment, our staff's role is in supporting them to have fun, flourish and succeed. The possibilities and wonder are endless!

The ideal candidate is passionate about outdoor play and is prepared to spend long periods of the day supporting children's play and learning, whatever the weather. You will need to be resilient and organised, there will be days of wet feet, cold noses and of course our favourite, mud!

To work with us at Lathallan Nursery you must be someone who:

  • Loves the outdoors and is committed to spending time engaging children to thrive through independent exploration.
  • Is passionate about working with young children, caring first and foremost about their emotional and physical wellbeing.
  • Firmly believes in the concept of free play and the benefits it offers to children’s learning in addition to their mental health.
  • Can be positive, enthusiastic and professional every day they come to work.
  • Can be creative and flexible in your approach to supporting children to take risks, problem solve and make decisions across all age groups.
  • Is able to step back and take a calm and considered approach, with a genuine interest in the work children do.
  • Understands the value of community and family, particularly when it comes to inspiring children.
  • Promotes the values and ethos of Lathallan School through their interactions with others.
  • Is a team player.
  • Is committed to their own personal development and growth, remaining abreast of current developments in childcare and education policies and practices.

Required skills and experience. You must have:

  • Worked with young children in a learning environment for at least 3 years.
  • An ongoing, working knowledge of the Curriculum for Excellence, Realising the Ambition and current good practice.
  • An understanding of the importance and benefits of daily outdoor play for young children.
  • The ability to assist children to come up with ideas for what to do and to problem-solve alongside them, providing them with skills and knowledge in a safe environment.
  • The ability to follow internal policies and procedures whilst also meeting the external legislation and guidelines from our governing bodies.
  • Good observational skills to support accurate and effective assessments, reflecting the needs, interests and stages of development of the child.
  • Be able to work within the team in order to support the holistic development of all those involved, fostering resilient, confident independent and creative learners.
  • Good administrative skills to ensure children’s files, learning and support plans are accurate and up to date with support from the team lead.
  • An understanding of child development and the ability to engage and motivate children across age groups.
  • Strong communication skills to support the development of positive relationships with children, their families and the nursery team.
  • An understanding of nature based inquiry-led learning would be advantageous.

Benefits:

  • On-site parking

Schedule:

  • Day shift
  • Monday to Friday

COVID-19 considerations:

Comprehensive risk assessment in place. We are following all current Scottish Government guidance as relates to the sector.

Application question(s):

  • Do you have relevant outdoor play experience?
  • Do you have relevant qualifications to work in childcare? e.g. SVQ3, HNC

Experience:

  • Childcare: 3 years (required)

To apply: Please forward a cover letter along with your CV and details of two references to office@lathallan.org.uk.

Contact

Lathallan School
Brotherton Castle
Johnshaven
by Montrose
Angus

DD10 0HN

Lathallan School

Lathallan School is a Scottish independent co-educational day and boarding school offering an outstanding Nursery, Junior and Secondary education in the North East of Scotland.

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